SEO gives your brand the visibility it needs to attract customers. With over 50% of marketers stating they have failed in their efforts to increase brand awareness.
How do you improve SEO in 2018?
Here are some of the steps we can all take to improve our SEO.
- Build relationships with people in the search marketing industry and build relationships with other businesses that are in the same space
- Understand how the web works and what people like and dislike
- Start working on your site content
- Start building a backlink profile. Build a list of websites and write reviews and comments about them and about your site.
Build a blog (we will cover that later)
If you want to build a website for SEO reasons you will need to write a lot of content. You will need to blog, look for helpful resources, write articles, create videos and create a landing page.
Once you are able to do this, you need to figure out what you will call it. Is your website something else? Is your blog something else? Is your landing page something else? Once you’ve decided on a name, make sure to add the domain to your database. You might need to get help for this from your domain registrar.
The good thing about this is that once you have your domain, you are good to go. You should then be able to focus on creating content and you will be able to use any of the other resources available to you.
As with all of the topics on this blog, I will be going through and documenting all of the techniques that I have found that have worked for me in the past.